This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complet

In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to const

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n

The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leaders