What do television ads look like? How can you tell that ads are not part of TV shows? Why do companies make TV ads? Readers will learn to identify and evaluate

Magazines have stories, pictures, and ads. Companies put ads in magazines to sell products. What do magazine ads look like? And what is their purpose? Readers w

Indoor and outdoor signage can provide directions, warnings, and information. Some signs advertise products too. How can you tell which signs are ads? And how d

What do the words and pictures on your shirt or shoes mean? Why did someone put those things on your clothes? Readers will learn to identify and evaluate the ad

This text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to le