Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide the level of service required by those cu

This practical and informative text demonstrates the importance of the relationship between a physically lean enterprise and accounting. It argues that to have

In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map custome

Lean Production transformed the way that companies think about production and manufacturing. This book provides a new challenge. It arises from the work of the

How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This pra