This volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It highlights the company

Background stories of everyday items, including the blender, the fire extinguisher, the cheese grater, the toiler, deodorant, Post Its, fabric softener, the clo

"When are the 1970s going to begin?" ran the joke during the Presidential campaign of 1976. With his own patented combination of serious journalism and dazzling

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about