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Mass Communication is the process of exchanging information through the large segments of the people, in other words it is the mode of imparting and exchanging
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Winner of the American Historical Association’s 2022 Eugenia M. Palmegiano Prize. White publishers and editors used their newspapers to build, nurture, and pr
McQuail's Mass Communication Theory
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This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.