Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased t
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industri
The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and
The number one guide to corporate valuation is back and better than ever Thoroughly revised and expanded to reflect business conditions in today's volatile glob
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve