Intellectual Property in the Global Marketplace, Country-by-Country Profiles

Download or read book Intellectual Property in the Global Marketplace, Country-by-Country Profiles written by Melvin Simensky and published by John Wiley & Sons. This book was released on 1999 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: IP protection and exploitation in the world's markets Globalization is introducing additional complexity to the already-complicated topic of intellectual property. As IP becomes the "new global currency", Intellectual Property in the Global Marketplace: Volume 2 – Commercial Exploitation and Country-by-Country Profiles provides clear guidance for anyone involved in international business. From trademarks and domain names to valuation, legislation, piracy, and more, the discussion provides clear guidance toward aspects of IP that are critical to doing business. Focusing on trend development and the protection of intellectual property, this book offers insightful advice for extracting maximum value from your IP.