Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential mark
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delive
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marke
Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles