Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases producti

Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases producti

In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navig

Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels

It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marke