How to Write an Inspired Creative Brief

How to Write an Inspired Creative Brief
Author :
Publisher : iUniverse
Total Pages : 113
Release :
ISBN-10 : 9781450249874
ISBN-13 : 1450249876
Rating : 4/5 (74 Downloads)

Book Synopsis How to Write an Inspired Creative Brief by : Howard Ibach

Download or read book How to Write an Inspired Creative Brief written by Howard Ibach and published by iUniverse. This book was released on 2009-08-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: "All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis


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