How to Write an Inspired Creative Brief
Author | : Howard Ibach |
Publisher | : iUniverse |
Total Pages | : 113 |
Release | : 2009-08-26 |
ISBN-10 | : 9781450249874 |
ISBN-13 | : 1450249876 |
Rating | : 4/5 (74 Downloads) |
Download or read book How to Write an Inspired Creative Brief written by Howard Ibach and published by iUniverse. This book was released on 2009-08-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: "All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis