Assembles the most important theories in the field of health communication in one comprehensive volume, designed for students and practitioners alike Health Com

Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduc

Why is effective communication important in health, and what does this involve? What issues arise when communicating with particular populations, or in difficul

"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being respon

The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Pa