Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior ch
Zusammenfassung: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty o
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving,
The convergence of modern technology and social dynamics have shaped the very fabric of today’s organizations, making the role of Business Intelligence (BI) p
Recently there has been a tremendous paradigm shift in diversifying the workforce at both national and international levels. Having roots in the globalization t