One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people’s

The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring ne

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new

"Beginning with a refined definition of the concept of digital citizenship and the related literacy, this research book endeavors to cover many other different