As the second edition of Global Business Strategy, this book provides novel insights on how a firm can formulate a successful approach toward its global busines

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large mul

Offers a taste of the diverse management and economic climate in Asia by placing a magnifying glass over the economies of Asia. It first develops a framework fo

In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia lik

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and mini