Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling author

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overv

"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocate

With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are foc

How Will Your New Patients Find You?It's Easier Than Ever to Use Digital Word of Mouth to Get As Many New Patients As You Can HandleOwning your own dental pract