"Since our early days of childhood, we have often heard "No two people are alike." We look, sound and act differently from each other. Common sense would tell u

Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital adver

In this paper, two studies demonstrate that the efficacy of sexual humor in advertising is more complicated than the conventional wisdom of “works for males,