Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strat
What is the meaning of the word “tradition”? Are there live traditions today? Does tradition clash with innovation? Is it possible to love the proper tradit
The Oxford Handbook of the Study of Religion provides a comprehensive overview of the academic study of religion. Written by an international team of leading sc
Traditioned innovation is a habit of being and living that cultivates a certain kind of moral imagination shaped by storytelling and expressed in creative, tran
Innovations in Traditional Foods addresses the most relevant topics of traditional foods while placing emphasis on the introduction of innovations and consumer