This book brings together, in one source, a psychologically framed view of consumer well-being. Featuring chapters authored by expert scholars in the field, and
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit
"In Fostering Resilience and Well-being in Children and Families in Poverty, Dr. Valerie Maholmes sheds light on the mechanisms and processes that enable childr
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of curr