The 2012 London Olympic and Paralympic Games is likely to be a 'once in a generation' opportunity for the UK to attract the attention and interest of the entire

This volume outlines two decades of reforms at the Foreign & Commonwealth Office (FCO), British Council and BBC World Service - the so-called Public Diplomacy P

New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the

This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment