Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the exper
Within events management, events are commonly categorised within two axes, size and content. Along the size axis events range between the small scale and local,
Event Studies are overwhelmingly widespread in financial research, providing tools for shedding light on market efficiency, as well as measuring the impact of v
This book is the first to take an in-depth examination of events and well-being, adopting a much-needed critical approach to the study of events. It uses empiri
Many books exist on various aspects of event management, reflecting growing academic and professional interest, but there has not been a book written on Event S