Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in societ
This book conceptualises the ways in which video has created a pedagogy for current learning and teaching practices, disciplines, and environments. It brings to
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level program
Although institutions of higher education have recognized the need for preparing their graduates for a digitalized, global workplace, these efforts have been sp
The Fourth Industrial Revolution has disrupted businesses worldwide through the introduction of highly automated processes. This disruption has affected the way