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Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in societ
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This book conceptualises the ways in which video has created a pedagogy for current learning and teaching practices, disciplines, and environments. It brings to
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Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level program
Developments in Virtual Learning Environments and the Global Workplace
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Although institutions of higher education have recognized the need for preparing their graduates for a digitalized, global workplace, these efforts have been sp
Research Anthology on Business and Technical Education in the Information Era
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The Fourth Industrial Revolution has disrupted businesses worldwide through the introduction of highly automated processes. This disruption has affected the way