This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpr

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always hav

The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the n

Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches