Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "po

Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other con

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must ha

Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by

This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core pe