Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice an
Learn marketing and business management while focusing on sports with SPORTS AND ENTERTAINMENT MANAGEMENT. This marketing and business management textbook uses
In all areas of business, there are some terms you’re never truly sure you know the definition of. However, when it comes to event management, the definition
Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business. You will learn t
From the International Association of Venue Managers comes an introduction to the industry and business practices of public assembly. From sports arenas to conc