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Understanding Business Global Edition by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several edition
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The experienced author team, alongside the long-tenured McGraw Hill product team have created a market-leading product that meets the needs of nearly all classr
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Understanding the Business of Global Media in the Digital Age
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This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business