Understanding Business Global Edition by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several edition
The experienced author team, alongside the long-tenured McGraw Hill product team have created a market-leading product that meets the needs of nearly all classr
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business