This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and imple

From Kevin Hartman, Director of Analytics at Google, comes an essential guide for anyone seeking to collect, analyze, and visualize data in today's digital worl

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools

Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pio

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to ind