4.5/5 star rating on Goodreads - Includes FREE access to online resources with large, full-color downloadable images of all example Journey Maps and Personas -

Do you know what makes your customers tick? This book is about understanding your customer - how they view your brand, how they make choices, and how the custom

This book is about understanding your customer - how they view your brand, how they make choices, and how the customer experience shapes their purchase decision

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by me

The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and e