In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This accele

In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sph

In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Ov

With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalt