A new set of organizations has discovered a new formula: they combine customer-centricity with innovative power. These organizations have created a completely o

This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small compan

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are

A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictabilit

Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Managem