This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small compan

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you k

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring

User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such

Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Managem