"Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of m

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation

Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct f

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The