This volume offers the most comprehensive and incisive exploration of American consumer history to date, spanning the four centuries from the colonial era to th

This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. In Ame

The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and of

A definitive history of consumer activism, Buying Power traces the lineage of this political tradition back to our nation’s founding, revealing that Americans

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled o