Health Care Market Strategy
Author | : Steven G. Hillestad |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 352 |
Release | : 2018-11-30 |
ISBN-10 | : 9781284150407 |
ISBN-13 | : 1284150402 |
Rating | : 4/5 (07 Downloads) |
Download or read book Health Care Market Strategy written by Steven G. Hillestad and published by Jones & Bartlett Learning. This book was released on 2018-11-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.