1. Customer—Meaning and Classification, 2. Building Customer Satisfaction Through Quality,Service and Value, 3. Customer Lifetime Value and Profitability, 4.

1. The Nature of Consumer Behaviour, 2. Customer–Meaning and Classification, 3. Building Customer Satisfaction Through Quality, Service and Value, 4. Customer

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Posi

1.Rural Marketing in India, 2. Rural Marketing Environment, 3. Marketing of Agricultural Product, 4. Marketing of Selected Agricultural Inputs, 5. Marketing of

1.Business Economics : Meaning, Nature and Scope, 2. Micro and Macro Economics, 3 .Basic Problems of an Economy, 4. Role of Price Mechanism : Market Equilibrium