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Conjoint Measurement
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Type: BOOK - Published: 2013-03-14 - Publisher: Springer Science & Business Media

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by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and re
Conjoint Measurement
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This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of th
Applied Conjoint Analysis
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Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally
Conjoint Measurement
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Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techn
Conjoint Measurement in Marketing Analysis
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