Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un man
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in
Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communicatio
Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and v