Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in

A treatment of party identification, in which three political scientists argue that identification with political parties powerfully determines how citizens loo

The Singapore 2011 General Election was dubbed by some as the first 'Internet' election. How far is this true and to what extent did old and new media influence

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Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elect