Buyer Behavior in Marketing Strategy
| Author | : John A. Howard |
| Publisher | : |
| Total Pages | : 632 |
| Release | : 1994 |
| ISBN-10 | : PSU:000022303721 |
| ISBN-13 | : |
| Rating | : 4/5 (21 Downloads) |
Book Synopsis Buyer Behavior in Marketing Strategy by : John A. Howard
Download or read book Buyer Behavior in Marketing Strategy written by John A. Howard and published by . This book was released on 1994 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text outlines The Consumer Decision Model as a framework for applying consumer buying theory into marketing practice. It also shows how marketing strategies and plans can be based upon both qualitative and quantitative analysis - and yet still not require background in formal statistics.
