Buyer Attitudes and Brand Choice Behavior

Buyer Attitudes and Brand Choice Behavior
Author :
Publisher : Simon & Schuster Books For Young Readers
Total Pages : 248
Release :
ISBN-10 : STANFORD:36105033799243
ISBN-13 :
Rating : 4/5 (43 Downloads)

Book Synopsis Buyer Attitudes and Brand Choice Behavior by : George S. Day

Download or read book Buyer Attitudes and Brand Choice Behavior written by George S. Day and published by Simon & Schuster Books For Young Readers. This book was released on 1970 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes