Electronic Commerce

Download or read book Electronic Commerce written by Paul Timmers and published by Wiley. This book was released on 2001-05-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.