3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable! Three remarkable books help you o

This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help allevia

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor peo

This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for

This volume brings together various emerging perspectives in strategy research for further interaction and debate. Contributions address a range of issues relat