The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business s
Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios. To create these a
The revised Fourth Edition of this popular textbook is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in th
In a revised and updated edition, this popular book shows readers how to build models using logic and experience, offers shortcuts for producing statistics usin