The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North Amer

"Readers will find this book useful as a guide to understanding Asian business from both the macroscopic and microscopic standpoints.... Any company that wishes

This text introduces students to core business concepts and comprehensively covers a range of key areas in international business.

This title was first published in 2000. This text focuses on one geographical and economical area - the Asia-Pacific region, on one type of decision makers - co