Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To und
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reput
The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior
In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The us
Social networking sites have transformed traditional networking into a new form, prompting researchers to consider whether social capital accrues through online