Brand Lands, Hot Spots and Cool Spaces
| Author | : Christian Mikunda |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 268 |
| Release | : 2006 |
| ISBN-10 | : 0749445734 |
| ISBN-13 | : 9780749445737 |
| Rating | : 4/5 (34 Downloads) |
Book Synopsis Brand Lands, Hot Spots and Cool Spaces by : Christian Mikunda
Download or read book Brand Lands, Hot Spots and Cool Spaces written by Christian Mikunda and published by Kogan Page Publishers. This book was released on 2006 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successfully establish an emotional bond with customers by linking the desire for entertainment with emotion and explore how this is achieved through the most spectacular 'experience worlds' across the globe.
