It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that
Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these state
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a co
From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widesprea