This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Pre

​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organizat

Boundary spanning behavior is important for both public, non-profit and private organizations to ‘survive’: to stay relevant in relation to the environment,

‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehren

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operation