The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of

Argues against the value of big data, suggesting that it is a marketing campaign that distracts from the real and important work of deriving value from data.

You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be miss

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Society is now completely driven by data with many industries relying on data to conduct business or basic functions within the organization. With the efficienc