First systematic treatment of best-worst scaling, explaining how to implement, analyze, and apply the theory across a range of disciplines.

Stated Preference Methods Using R explains how to use stated preference (SP) methods, which are a family of survey methods, to measure people’s preferences ba

Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Sch

This book showcases cutting-edge research papers from the 7th International Conference on Research into Design (ICoRD 2019) – the largest in India in this are

A fully updated second edition of this popular introduction to applied choice analysis, written for graduate students, researchers, professionals and consultant