A quick trip to the supermercado? Not with Bebe in the shopping cart. Just as Mama is ready to throw up her manos, she gives sweet Bebe a box of animal cookies.

Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this

A recent government report revealed that a family with a newborn child can expect to spend about $260,000 for food, shelter, and other necessities to raise thei

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consum